Many businesses are ramping up for their busy fall and holiday seasons by replenishing their inventory of business promotional items, like the promotional USB drive. These devices seem to be getting smaller by the year, with some styles now as tiny as a fingernail. It is amazing how much data can be stored on something with such small dimensions. Another benefit of these developments in technology is a lower price tag.
Promotional products are one of the most cost effective ways for a company to build brand awareness. Most companies do not have advertising budgets that rival the larger corporations, so they must get creative when it comes to spreading the word. Promotional items engage customers because they are hands on. When quality items are provided, the recipients appreciate them and will use them repeatedly, providing brand exposure each time at no added expense.
It costs much less to purchase promotional products than it does to run an ad in a newspaper or magazine. Internet advertising is nice but often is not targeted to a specific audience. Besides, most consumers would rather receive a free item than be forced to look at an ad on a website page. According to various studies, consumers have a more positive image of a company that provides promotional items. In addition, they are more likely to refer friends and family members to the company.
There are plenty of promotional items available, but how many of them are actually functional? A USB drive, imprinted with a company logo, looks nice and is something a person can use every day. When USB drives first hit the market, they were rather large and expensive, causing many companies to pass them by when considering their promotional items. Today, they are one of the most coveted giveaways at trade shows and networking events.
People will literally stand in line at an exhibit booth just to get a promotional USB drive. Even better, they will use it that day and continue using it throughout the show and after arriving home. Each time that USB is inserted into the port of a computer, it promotes the company whose logo is on it. It is funny to see traveling executives using USB drives with other company logos on them. Who can blame them though, because these items are so useful.
With the school year almost underway, now is a great time to begin distributing these drives. Kids use them to store homework, music, and videos. College students would be lost without these flash drives because they are a convenient way to transfer files for school projects. Having a USB drive in a fashionable color or style makes a student feel more popular.
USB drives come in many styles aside from the traditional stick. There are wallet cards, oval and circular shapes, and even wristband drives. They come in nearly every color of the rainbow, and finishes that are opaque, translucent, and metallic. Imprinting a company logo on these and distributing them now should result in banner sales for the remainder of the year.