The online market is always evolving, and businesses are working hard to ensure that their websites appear near the top of the Google search results page. In today’s global, everything revolves around search engine optimisation (SEO), and if a website does not rank on the first page of Google, it is very likely that it will no longer be seen at all.
According to what is commonly believed, the second page of Google is the ideal location for concealing a website or web page.
When a website is housed on a top-notch web hosting server, it is in a position to perform at its optimal level and realise its full potential. Websites that are uncluttered and load quickly have a greater possibility of achieving higher positions in Google search results. It is not uncommon for people to inquire as to whether or not an internet host has an effect on the search engine optimisation of a website, and the answer to this question is almost always an emphatic yes.
Here is some light on how a bad internet host influences the search engine optimisation of a website, as well as why it’s far crucial to get a reputable shared hosting carrier for your website.
1. Outage of the Server
The majority of the time, this is the initial glance that is taken at a web server. If your website routinely experiences downtime due to issues with the web server, this is by far the most obvious indication that your web host is unreliable.
Downtime on a website now not only affects the typical general performance of the website, but it also lowers the website’s SERP and search engine optimisation rankings down. Let’s put it through a practical test.
A website that has been experiencing technical difficulties is currently absent from search engine results. When an inquiry about the relevant content of a website is submitted to the search engine, what steps are taken next? Because of the error, the search engine will not be able to discover that website, which will have a negative impact on the website’s search engine optimisation. In addition to this, it will also boost the rising charge of that website, which will have an immediate impact on the authority of a website.
Therefore, if you want to prevent downtime and achieve an uptime of 99.9% on your website, you need to make sure that you make an informed decision when selecting the best possible web host for your website.
2. How long it takes for a page to load
The load time of an internet site is the second factor that should be checked when looking for an internet host. If a website is slow to load and takes a considerable amount of time to do so, this is very certainly considered to be an absence on the part of the web host.
It is a fact that is well acknowledged and accepted that if it takes a website longer than a few seconds to load, traffic is far more likely to move on to the next potential choice. As a result, the amount of time it takes for a website’s page to entirely load is an extremely sensitive aspect of its reputation.
In addition, a website with a slow load time has a high bounce rate, which instantly affects its position in search engine rankings. A decrease in conversion rate is the direct result of an internet site’s search engine optimisation efforts being cut back.
The correct web host can cut down on the amount of time it takes for a website to load by employing cutting-edge caching technology that handles an excessive amount of traffic. This helps the host handle more visitors. Keep in mind that the method that requires less time to load gets more page views.
3. Data centre placement
The data centre, which is physically responsible for storing website files, is an additional element that may influence the speed of a website. There are web hosts that give their customers several options for data centres to pick from. If this choice is available, the system will select the location of the data centre that is the one that is geographically nearest to the host.
Keeping personnel and data centres in separate locations might have a negative influence on productivity. Nevertheless, you can get around this issue by utilising a CDN.
I am going to assume that you now understand whether or not shared hosting has an impact on search engine optimisation. In the event that you have any concerns or questions regarding this topic, please leave them in the comments box down below.