December 4, 2022


Everyone wants a business

Selling to the World’s Largest Customer

Lt Col Ricky Howard

This 7 days we’re exploring a distinctive possibility to change the world’s major purchaser of goods and solutions into a purchaser of yours.

That is correct, we’re talking about marketing to the governing administration.

There’s very little like having a consumer that can virtually print the revenue!

But there is a large amount of confusion and misunderstandings all over getting governing administration contracts so I have enlisted some pro enable to enable us learn how to do it the correct way.

Retired Lt Col Ricky Howard of used many years on the obtaining aspect for the U.S. Division of Defense and now helps modest organizations like yours get their foot in the door.

Tune in to The Facet Hustle Exhibit interview to hear:

  • why there are so a lot of rewarding possibilities with government contracts
  • Ricky’s suggestions and greatest procedures for winning contracts
  • how you can also acquire contracts performing as matchmaker or partnering with other small business proprietors

freshbooks 2021

  • NordVPN — Get a substantial low cost off your NordVPN Program + 4 extra months for no cost!


The Alternatives in Govt Contracting

“It’s an astounding prospect that most little organizations really do not know about or really don’t consider. Or, if they do consider they are really not confident where to begin,” Ricky claimed.

The federal government is the single biggest purchaser of goods and providers in the entire world, Ricky discussed.

Also, Ricky claimed that the government is mandated by law to obtain from compact businesses — at minimum 23% of their investing.

To give you an concept of what that appears to be like in bucks, Ricky said that the federal government expended about $154 billion just on tiny organization contracts previous calendar year alone.

And it’s not just for weighty machinery and protection provides. There is a huge amount of likely for modest corporations of all types to get a slice of the pie.

Just about anything at all that goes into the infrastructure of a town where military staff are primarily based wants to be sourced.

From leisure functions to developing and keeping place of work buildings, the scope is very extensive.

Ricky also said it is a good time to pitch contracts to the authorities suitable now. Much less than 1% of modest businesses are actively offering to the govt, and that variety has been reducing in modern a long time.

Discovering Out if the Govt Is Shopping for What You’re Offering

“In the community sector, all the data is public,” Ricky mentioned.

Ricky stated it couldn’t be less difficult to discover out who’s doing the paying and what is currently being bought than when it will come to the govt.

If you want to locate out if the governing administration is shopping for what you’re promoting, Ricky endorses receiving began by checking out


To use the research function on USASpending to discover out if there is a desire for your products and services, Ricky gave the subsequent tips as an case in point:

  • Go to “Award Search” and pull down the menu, then pick “Advanced Search”
  • Choose a variety covering the last 3 decades for the most appropriate knowledge. That’ll be “FY 2023,” “FY 2022,” and “FY 2021”
  • Form your niche or company into the “North American Industry Classification Process (NAICS)” box to uncover out what your governing administration code is. For instance, if your kind “Painting” into the NAICS box it’ll display you the code for portray is “238320”
  • You can now research for contracts awarded to compact organizations giving painting companies. Ricky executed this lookup and could see all around $253 million was spent on painting in excess of the earlier a few a long time, and the DoD was accountable for around $175 million of that.

This is just a speedy instance, there is a whole lot a lot more you can do with the superior look for filters readily available.

If you devote some time digging into the facts you are going to be in a position to see the styles of contracts on a much more granular degree.

Registering to Sell to the Govt

As soon as you have identified that the authorities is awarding contracts to businesses equivalent to yours, the up coming move is to go to

This is exactly where the federal government repository of all federal contracting details is saved.

You can seem up solicitation information and facts on precise contracts, as properly as sign up your small business to market to the government.

Ricky mentioned the course of action of registering your company is self-explanatory, but hope it to just take a 7 days or two for all the approvals to go by.

Actively playing Matchmaker or Currently being a Subcontractor

If you never have a organization or offer a assistance you, you could act as a middleman or matchmaker.

This is referred to as currently being a government deal “integrator.” Ricky said staying an integrator is a well-known organization design that works nicely.

You could also be a subcontractor and function with a larger sized prime contractor. This allows you to place in a joint bid on a job and operate with an additional company.

This is a fantastic way to be awarded contracts that have been set aside for distinct company styles of demographics that only just one of you can bid on.

There are some rules all over how significantly do the job the prime contractor has to do on a project, but it’s another design that works effectively.

Bidding Tactic

Ricky discussed that if you dive in and commence creating proposals and bidding on contracts, your odds of profitable are going to be pretty lower.

To increase your odds, Ricky advises that instead of filtering for requests for quotations on jobs, you filter on “requests for information” or “sources sought.”

These requests are the governing administration striving to determine out how to fix a issue ahead of placing a solicitation jointly.

To create a ask for for facts, you will want to put together a handful of internet pages of details answering issues, and recommending options as for every the proposal.

The profit of carrying out this is that you’re creating make contact with right before the solicitation has occur out.

You are putting your corporation identify out there as someone that can do the operate and conveying why you’re fantastic for the deal when it’s made.

You are going to generally have the selection to ask for a conference in human being when filling out a request for data. This is one thing Ricky suggests performing as a way of introducing your organization.

Bidding Finest Procedures and Recommendations

When you see a solicitation that you want to put in a bid for, some recommendations Ricky shared are:

  • Do not incorporate something that isn’t asked for in the proposal, it’ll only do the job against you. Your bid is likely to be scored primarily based on how very well you followed the recommendations.
  • Seem at related contracts that have by now been awarded to get an concept of how a great deal to bid. You can use to see for how considerably General Expert services Administration (GSA) contracts are becoming awarded.
  • Don’t be shy to reply and request what the finances appears to be like like. Ricky reported most agencies will be prepared to convey to you what their spending budget is and that’ll support give you a ballpark figure.

If you’re struggling to set together your first proposal, Ricky claimed you can uncover someone on Upwork with expertise creating proposals.

Looking at how a proposal is created up by an individual with encounter and a keep track of history of successful bids is likely to be a substantial aid.

Examples of Shoppers Successful Contracts

Ricky shared a pair of examples of his customers who have received governing administration contracts a short while ago.

Just one was a girl who moves furniture for a living. She gained a pair of contracts at $16k/ea moving business office home furniture.

A further was a lady who ran a helpdesk company. From achieving out to the workplaces and utilizing requests for details, Ricky was capable to see that the govt was transitioning from its legacy helpdesk system to a new program that helped persons with disabilities.

His client was ready to faucet into that have to have to move from a single certain kind of helpdesk procedure to another. For the earlier two a long time, she has billed all over $1 million a 12 months.

What’s Upcoming?

“I’m enthusiastic about escalating the quantity of small enterprises providing to the governing administration,” Ricky told me.

Ricky has recently put alongside one another a certification application as portion of his academy that takes learners through the steps of winning authorities contracts.

If you want to learn far more and enroll in Ricky’s education method, he’s developed a coupon code for Side Hustle present listeners that’ll give you 1-thirty day period free.

Head above to and variety “THESIDEHUSTLESHOW” in the coupon box to claim your cost-free month.

Ricky’s #1 Suggestion for Side Hustle Nation

It’s a marathon, not a dash.”

Links and Means

Wanting for Far more Facet Hustle Support?

side hustle show cover art